Friday, March 23, 2012

Communication is a key

Building a website really requires to focus on thousands of details. At the same time, website is a creative work. In order to integrate YES's branding strategies, I talked with Susan frequently. For example, YES doesn't have a logo, but Susan told me to use retro style for font. And for the design of the site, I made sure that the site design is more advanced than old site and meets YES's objectives. Susan gave me suggestion that YES's brochure is a good model to look at.

However, I learned it's impossible to communicate each detail with Susan. I need to make some decisions and even provide two options for Susan to choose. I suggested Susan to have three columns below to introduce three YES's major projects: Education & the Arts, Food & Arguculture, History & Community.

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